Resource Library

Marketing Examples
User Research
A gallery of real world marketing examples from successful companies. Want to perfect your cold email, boost referrals or improve SEO? Browse the case studies or filter by category. See something you like. And get inspired. It's like Dribbble, but for marketers.
Analytics
Customers
Example
Product Names
Available domains for product inspiration
WebSheets
Tool
Create websites with just Google Sheets, for free.
Product
Website
FlatIcon
Design
Search for free icons.
Design
UI
Arbor
Tool
Write stories, size, and see cost
Idea
Discovery
Build Products That Solve Real Problems With This Lightweight JTBD Framework
Frameworks
This article is by Sunita Mohanty, who is a Product Lead as a part of Facebook's New Product Experimentation. She has built products for startups, nonprofits and global public companies, most recently leading product teams at Oculus, Facebook Core Growth and as Director of Product at Lumosity. She is also a startup advisor, angel investor, and member of First Round’s Angel Track community.
JTBD
Prioritization
Project Management
What is Jobs to be Done (JTBD)?
Frameworks
A Job to be Done is neither found nor spontaneously created. Rather, it is designed. The checklist of provocative questions such as, “Have you ever wanted to wear an ankle bracelet?” exists to help customers imagine (i.e., design) what new me will be created when they buy Revlon’s products. Then there’s the picture of Dorian Leigh. Upon seeing that, consumers continue to design a new version of myself in my mind. For some, the new me looks like her. For others, the new me is with her. Whatever the case, if this new me is something I want, I begin desiring it. In other words, I have a Job to be Done.
JTBD
Methodology
What framework can be used for answering product design questions in a job interview? For example, how to design a microwave, pencil, bottle, etc.
Frameworks
I'd recommend the CIRCLES Method™ for product design interview questions. Sacha Chua's visual above summarizes it, and I explain CIRCLES in more detail here: Lewis Lin's answer to What is a good approach for product design interview questions?
Interview
Project Management
Team
How to validate your Startup Idea?
Articles
Based on our proven knowledge on product development and experience, we have developed a template document relating to the process of idea validation, and wrote the guide to explain each question and step in a simple, understandable manner.
MVP
Methodology
Axure
Tool
Powerful wireframing and prototyping tool
Idea
Discovery
Business Model Canvas
Frameworks
Methodology
8 things to use in “Jobs-To-Be-Done” framework for product development
Frameworks
Discovery
JTBD
Prioritization
Project Management
User Research
POEM Framework
Frameworks
Discovery
Methodology
User Research
No Spotify model to Scale agile
Examples
Prioritization
Planning
Agile
Project Management
LeanTime
Tool
https://leantime.io/product-teams/
Prioritization
Planning
Agile
Project Management
Monday
Tool
The solution for the needle-moving product manager.
Prioritization
Planning
Agile
Project Management
Confluence
Tool
Confluence is content collaboration software that changes how modern teams work.
Prioritization
Planning
Agile
Project Management
RICE Scoring: Quick Prioritization for Product Managers
Articles
RICE is a method to prioritize ideas and features. The acronym consists of 4 factors that we use to evaluate project ideas:
Methodology
RICE
Roadmunk
Tool
A roadmap tool for visualizing your strategy and aligning your whole organization.
Prioritization
Planning
Agile
Project Management
Pivotal Tracker
Tool
Project management software for building software
Prioritization
Planning
Agile
Project Management
Taskeo
Tool
https://taskeo.co/
Prioritization
Planning
Agile
Project Management
TFS
Tool
If you're PMing a product built on the MSFT software stack then you have no choice. :(
Prioritization
Planning
Agile
Project Management
Ship Right
Tool
Track product feedback in one organized place
Prioritization
Planning
Agile
Project Management
Weighted Scoring
Frameworks
Prioritization
Roadmap
Scoring
Productboard
Tool
The product management platform for product managers who strive to have an impact on their users’ lives.
Prioritization
Planning
Agile
Project Management
The sprint review canvas explained
Frameworks
Discovery
Sprint
Asana
Tool
It's free to use, simple to get started, and powerful enough to run your entire business.
Prioritization
Planning
Agile
Project Management
Hygger
Tool
Project management software with prioritization
Prioritization
Planning
Agile
Project Management
Jira
Tool
Plan, track, and manage your agile and software development projects
Prioritization
Planning
Agile
Project Management
Crocagile
Tool
Flexible agile software.
Prioritization
Planning
Agile
Project Management
ProductPlan
Tool
Plan and communicate your product roadmap.
Prioritization
Planning
Agile
Project Management
Trello
Project Management
Trello’s boards, lists, and cards enable you to organize, prioritize, and visualize your backlog
Weekly Sprint Goals & Planning Canvas
Articles
One of the biggest challenges that I encountered was that Scrum ceremonies were going to remain yet we’d be doing them on a weekly basis rather than a fortnightly basis...
Agile
Article
Methodology
Sprint
Basecamp
Tool
Project (backlog) Management made simple
Idea
Discovery
Planning
What is the best way to write a PRD?
Examples
With PRD examples from companies you look upto!
Planning
Product
Project Management
To Dos
Planning Notion's Roadmap
Frameworks
ProductPlan’s Planning Board feature is a great way to align your team around upcoming features. Thanks to their built in Weighted Scoring Model, it’s easy for the entire team to rate features as they relate to your goals as a company.
Prioritization
Roadmap
Scoring
Lenny's Roadmap Template
Frameworks
Planning
Project Management
Roadmap
What Should You Work on Next? ICE Scoring for Feature Prioritization
Articles
Sean Ellis first popularized the ICE methodology through the Growth Hacking approach. This scoring framework leads to both direct and indirect outcomes.
ICE
Methodology
Intro to The 8-Point Grid System
Frameworks
As a designer you’ve probably heard the term grid whether you’re designing a website, a magazine, or a mobile app. We have grids for all sorts of content arrangements. We use column grids to align content horizontally. Baseline grids to vertically align bodies of text. Soft grids and hard grids to describe how strictly we adhere to them. I took interest in the 8pt grid system after hearing Bryn Jackson avidly talk about it. I decided to find out what, if any, benefits an 8pt system could give my designs.
Article
Design
UI
Baron Fig + POP
Tool
Dot grid cards are the perfect size for quickly sketching an app idea. Make it a prototype with POP by Marvel
Idea
Discovery
Notion Formulas
Examples
Very helpful overview of all notion formulas
Methodology
Notion
Typeform
Survey
Beautiful customer survey tool
Discovery
Drift
Tool
Marketing and user conversation platform
Customers
Intercom
Tool
Customer messaging platform
Customers
Discovery
Insights
UX Archive
Directory
UX Archive is a library of mobile user experiences, screenshots, and animations for iOS apps.
Directory
UX
Website
Good UI
Design
75 Good UI ideas.
Design
UI
The Zendesk Triple Diamond
Articles
Visualizing the product design process
Article
Collaboration
Discovery
Methodology
Product
Behance
Tool
Discover and get inspired by designs from top designers from around the world
Idea
Discovery
UIPrint
Design
Printable wireframes, mockups, and sketchpads
Design
UX
Really Good UX
UX
Collection of exceptional UX examples from notable products
Inspiration
Balsamiq
Tool
Simple low fidelity wireframing and prototyping
Idea
Discovery
Feather Icons
Design
A collection of simply beautiful open source icons.
Design
UI
I hate MVPs. So do your customers. Make it SLC instead.
Articles
Product teams have been repeating the MVP (Minimum Viable Product) mantra for a decade now, without re-evaluating whether it’s the right way to maximize learning while pleasing the customer. …
MVP
Product
The four dangerous animals of product development
Articles
This is going to be a short walk in the product development zoo, I hope you’ll enjoy the ride!
Article
Product
Roles
Helppier
Examples
A curated library of 40+ real life in-app messaging templates for your SaaS
Directory
Discovery
Example
The idea validation method Stripe uses for building new products
Process
**80% of product and features are rarely or never used.** Why? Because they're solutions for problems customers don't care enough about. I spent over a...
Inspiration
Methodology
Prototype
Dear PMs, It's Time to Rethink Agile at Enterprise Startups | First Round Review
Articles
Just like Google's become ubiquitous in our everyday lives — and a popular verb in our language — its influence on best practices in the tech industry is enormous. Nearly 20 years after its founding, the company has literally shaped a generation of tech professionals. To an even greater extent, it’s molded product managers to build high-quality consumer products at scale.
Agile
Article
WHEN COFFEE & KALE COMPETE
Books
I thought I understood JTBD, but Alan BLEW MY MIND with this book. - Justin Jackson @mijustin 'Customers don't have needs, they just want to make progress within the system they belong.' Eye-opening statement from Alan Klement's book. - Jérémie Pottier @dzey Customers struggle when they try to make their life better but don't know how. We call this struggle a Job to be Done. When Coffee and Kale Compete by Alan Klement will help you become better at creating and selling products that people will buy. Your joy at work will grow. You will know how to help companies increase profits, reduce waste, and remain competitive. In doing so, you will help economies prosper, and help provide stable jobs for employees and the families that depend on them.
JTBD
Prioritization
Project Management
To Dos
User Research
GIST Board
This fully-editable template (Google Slides or PPT) enables collaboratively managing, tracking and sharing Goals, Ideas, and Steps - the top three layers of the GIST framework.
Free
Template
New Product Experimentation (NPE) Blog
UX
A community of entrepreneurs at Facebook testing new standalone experiences.
Customers
Insights
UX
Website
Viima
Tool
Collect, Visualize, and Develop Ideas
Idea
Discovery
Aha!
Tool
Capture and manage ideas through the Aha Idea Portal
Idea
Discovery
MindMaps
Tool
Easily and quickly create a mind map
Idea
Discovery
Balloonr
Tool
Accelerate time to wisdom, de-bias decision-making, and establish an idea meritocracy.
Idea
Discovery
Alpha
Tool
End to end product validation tool.
Idea
Discovery
Milanote
Tool
The notes app for creative work
Idea
Discovery
Germ.io
Tool
Capture every great idea, brainstorm, and turn them into actionable project plans.
Idea
Discovery
Better Product
Podcasts
Idea
Discovery
The Art of Product
Podcasts
The Art of Product is a podcast chronicling the journeys of two entrepreneurs building software companies. Hosted by Ben Orenstein and Derrick Reimer.
Atomic
Tool
Atomic picks up where simple tools leave off. Advanced interactive design features, built for scale, that are easy to learn and accessible to everyone.
Idea
Discovery
Silicon Valley Product Group’s Marty Cagan: Why product management is misunderstood
Podcasts
Are you on a product team or a feature team? After you listen to our interview with Marty Cagan, legendary product management guru, author, and partner at Silicon Valley Product Group, you’ll know just where you stand, and how to become a product team leader if you aren’t already one.
Methodology
Product
a16z
Podcasts
Podcast by one of the most notable VC firms in history covering emerging trends in tech and venture capital.
Product
Build
Podcasts
The inside track on all things product and product management.
Idea
Discovery
Quora Product Management Group
Community
Directory
Website
Mind the Product
Community
Large slack group centered around connecting with local PMs
Slack
The Ultimate List of Product Manager Interview Questions
Articles
Aside from intellect, smarts, the power to adapt, think and act on their feet? They want a person who is motivated to do the job, can work with different teams and has the ability to prioritize features that they already know users are looking for. A Product Manager has to be resilient, strategic and insightful. Which means the hiring company will ask a multitude of questions to figure out if you are the one.
Interview
Team
Engineers: So your PM sucks? Here’s how to fix it.
Articles
I was thinking more about the time you told me that your PM sucks. They might.
Collaboration
Roles
Team
PM “Responsibilities” ?
Articles
In this post I look at the front-line team’s perspective, and share real world results from a team exercise. In short, I don’t have the answer. You and your team has the “answer”, and your context will change next week and you’ll need to recalibrate. I explained this point of view recently in the Product HQ Slack group when asked about the differentiation between PO/PM duties, but I think it applies equally here:
Article
Culture
Prioritization
Product
Roles
PM Lesson
Examples
Product Management Interviewing Tips, Tricks, and Stories
Example
10 technical strategies to avoid when scaling your startup (and 5 to embrace)
Articles
From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up.
Culture
Prioritization
Strategy
Vision
The Startup Founder’s Guide to Analytics
Articles
This post is about how to create the analytics competency at your organization. It’s not about what metrics to track (there are plenty of good posts about that), it’s about how to actually get your business to produce them. As it turns out, the implementation question — How do I build a business that produces actionable data?—is much harder to answer.
Analytics
Product
Goals, Signals, and Measures
Articles
As a team, set goals so you know where you're headed, define signals so you know you're on the right path, and what measures you'll use to know when you've reached your destination.
Analytics
Goals
Metrics
Little Data for Better Products
Articles
Methodology
Roadmap
Gitlab's Public KPIs
Examples
Example
Amplitude
Tool
Understand user behavior, ship the right features fast, and drive business outcomes with Amplitude
Idea
Discovery
Andrew Chen
Tool
Growth @ Uber and essays on the state of Silicon Valley
Idea
Discovery
How to pick your Metrics
Articles
Analytics
Metrics
Typeform's Process
Process
Typeform's product team turns research into a better user experience
Agile
Methodology
Project Management
Sprint
The Power User Curve: The Best Way to Understand Your Most Engaged Users
Articles
Power users drive some of the most successful companies — people who love their product, are highly engaged, and contribute a ton of value to the network. In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers.
Article
Methodology
Product
Know Your Customers’ “Jobs to Be Done”
Articles
For as long as we can remember, innovation has been a top priority—and a top frustration—for leaders. In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their organizations’ innovation performance. Most people would agree that the vast majority of innovations fall far short of ambitions.
Methodology
Product North Star Metric
Customers
Discovery
Goals
Metrics
Netflix Culture
Examples
Netflix's culture
Culture
Inspiration
Strategy
Vision
Play Bigger
Books
Inspiration
Notion Public Roadmap
Examples
Roadmap
Gitlab Vision & Mission
Examples
Culture
Strategy
Vision
Notion OKR
Examples
OKR